E-commerce website user flow example

This e-commerce website user flow wireframe template can help you:

Visualize a customer's experience navigating your website.
Show how a site or app user will logically move through content from page to page.
Identify a website's structure and functionality or to cut out unnecessary or inefficient pages.

Open this template to view a detailed example of an e-commerce website user flow that you can customize to your use case.

What is the e-commerce website user flow example template?

Opening an online store feels much easier than opening a brick-and-mortar store—just upload some images, write a few descriptions, and then sit back and let the orders roll in.

In practice, however, an e-commerce website requires just as much (if not more) effort than a physical store. You’ll need to replicate the real-world experience for your customers, who expect more personalization and a better overall experience than ever before. Mismanaging your website flows could mean everything from reputation loss to cart abandonment, so it’s critical to get it right.

An e-commerce website user flow example allows you to visualize your customer’s experience from start to finish (including follow-up emails and text messaging). This example is commonly used by UX/UI designers, developers, product managers, marketing teams, CS teams, and others, and it can help everyone align on the part they play in the complex production of your website.

Benefits of using e-commerce website user flow example

Easily identify your website structure and functionality better to understand your customer’s experience on your site.
No more storing on one drive: The user flow is cloud-based and shareable with a click.
Allow everyone to visualize the site’s operation and flow so that it’s easily understandable by all teams.
There are many pages of an e-commerce website, but this user flow example gathers them all in one place and wrangles the info for you.
Even if your teams work in the office on different days (or work in different offices altogether), they can still be aligned.