Customer and user understanding

Analyze and understand customer behaviors, preferences, and needs for better decision-making.

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House of Quality

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Identify the impact

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IDIC model

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Voice of the Customer translation matrix example

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Orchestrate impact journey

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Content map with funnel (B2C) example

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Empathy map

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Task analysis diagram example

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Voice of the Customer translation matrix

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Empathy map with gains and pains

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User persona card

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Task analysis diagram

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